Concocting Your "Special Sauce:" What's your Competitive Advantage or Unique Selling Proposition?

  The marketing gurus out there say you need to "differentiate" yourself, identify your "unique selling proposition" and build on your "competitive advantage."  But what does that really mean and how do you do it?

Siobhan Murphy calls this your "Special Sauce." It is those characteristics and experiences that make you different from anyone else in your field.  Learn the 7 key ingredients to your "Special Sauce" and the inside scoop on Siobhan's unique history of ingredients.


When: Thursday August 11th, 2011 – 12:00pm – 1:15pm
Where: WWN weekly lunch meeting at On Rice – Fairhaven
Presenter: Siobhan Murphy, CPA, MBA, Business Development Consultant, Cascade Small Business Associates, LLC


Cascade Small Business Associates, LLC is an elite team of financial support professionals led by Brianna Siobhan Q. Murphy.  Siobhan holds a Master of Business Administration (MBA) from Western Washington University; is a Certified Public Accountant (CPA), a Certified Management Accountant (CMA), and Certified in Financial Management (CFM).  She has applied her accounting and business experience to a wide range of industries including not-for-profit, public accounting, privately held small business, home-based business, and individuals.

Having grown up in an entrepreneurial family, Ms. Murphy holds a strong passion for supporting small business owners.  She enjoys living an entrepreneurial lifestyle as a 10-year entrepreneur in the accounting, financial services, online, and home based business industries.