Growing your small business

Sarah Benn, web and print designer at Benn Design, will be talking about the development and maturation of a small business. She will discuss the issues an entrepreneur faces at the business’ inception, how to manage growth, and how to keep the company vibrant as it matures. Each development phase presents its own set of challenges, and the owner’s skill set needs to expand as the company evolves. Benn will encourage WWN members to share their stories of how they grew as professionals as they managed the course of their business’ growth.

Join WWN for our Fall Social, Oct. 3

Fall Social
Thursday, Oct. 3
5-7 p.m.
Gateway Centre

Propel your business forward by partnering with the professional women of Whatcom Women’s Network. Come visit to see if membership is right for you, or just to get to know our members. New members who join by Oct. 31 can waive the initiation fee.

Danielle’s Back East BBQ will be catering the event.

RSVP to director@whatcomwomensnetwork.com. We’d love to see you there!

Asking the right question

On Thursday, Aug. 8, Dr. Jenny Nguyen of VN Research will be presenting on level of measurements in survey design and statistical analysis. You might not realize that the way survey questions are asked can affect the answers. Nguyen will provide some examples of question wording and how the wording affects the statistical analysis. She will also discuss the importance of making research-based and data-driven decisions.

Reach your customers with email marketing

What if the world of social media imploded tomorrow? How would you reach your customers and prospects? Your email list isn’t beholden to an outside entity – you have control of what you send, when you send it and to whom. Email marketing can be used to generate leads, promote products and services, and build relationships. Learn more on Thursday, Aug. 1, when content marketing specialist Hilary Parker, principal of Storied Creative Services, is our speaker.

Chris Hansen: How did I get here?

Following a career for a public utility for just over 30 years (11 years in various non-management positions, 19 years as a manager in various groups), Chris Hansen needed to figure out what to do in "retirement." Sit around and watch TV (and eat bonbons)? No, that just wouldn't do!

The answer – and so much more – came via her then next-door neighbor (a Mary Kay sales director), who had some ideas for her ... and nearly 20 years later Chris is enjoying a second career with Mary Kay, as well as enjoying her retirement to the fullest.

Come hear Chris's story on Thursday, July 25, at noon at the Gateway Centre's third floor conference room. Although she won't be talking specifically about products, there will still be a drawing (or two or three)!